The economic center of Thailand – Bangkok, with more than 8 million people of population, which is only one-eighth of the entire population of Thailand, but accounting for 44% of the total economic value of Thai economy. This world-famous tourist city has also attracted more and more foreign tourist and settlers. According to the statistics, nowadays Bangkok is facing a rapidly growing population by 2,000 people per month. Blossom dazzle bright flower of commercial at Bangkok—the prosperous tourist destination and famous “City of Smile”. Bangkok Smile Square will keep its smile inevitably.
Smile Square is close to the most convenience transportation by boat “Klong Saen Saeb Canal”, just 1 km away from the most exuberant Thai Buddhist attractions "Erawan Shrine". There are some significant buildings near the project, such as Baiyoke Sky—the tallest building in Thailand, Amari Watergate, Platinum Plaza, Central World Plaza—a large collective shopping mall and Siam Paragon—the largest department store in Thailand, and seven five-star hotels within 1.5 kilometers surrounding the project. Besides there are also Embassies of US, UK, Switzerland, Japan, Vietnam, etc., the only remaining piece of virgin land in downtown Bangkok that can be developed. Smile Square was linked to canal wharf, bus stations and other transportation systems, as well as the only way for Bangkok skyway (MRT air corridor). The project is located between the Phloen Chit BTS station and Chit Lom BTS station, only separated by a station from the liveliest “Nana” and “Siam” exits. Accessible transportation facilities have always made these places packed solid with people, thus can be described as: high cost of land, once missed no more chance.